HarbourView Equity Partners (harbourviewequity.com) today announced it is leading a $85 million investment in AI-powered kids’ content company Animaj, alongside Bpifrance, the French national investment fund and a key player in the French tech and AI ecosystem.
“Animaj is reimagining children’s entertainment for the digital age,” said Sherrese Clarke, Founder & CEO of HarbourView Equity Partners. “With proven monetization, an experienced team, and a strong pipeline of strategic IP opportunities, they are poised to become a category-defining leader. We’re thrilled to partner with the Animaj team as they scale globally.”
Animaj is a digital-first media company seeking to transform kids & family entertainment through its proprietary GenAI production tools and multi-platform franchise-building model. The company acquires and scales high-potential IPs by using data-driven insights, automating animation pipelines through AI, and distributing directly to platforms.
“We’re building something that’s never existed before. Animaj is a new kind of media company: data-driven, AI-powered, digital-first but multiplatform by design,” said Sixte de Vauplane, Animaj Co-Founder & CEO. “We don’t start with a TV show and hope kids will come. We start with where they already are — YouTube, Roblox, TikTok, Spotify — and we build from there.”
José Gonzalo, Executive Director, Bpifrance Direct Investment, added, “We are delighted to announce Bpifrance’s strategic investment in Animaj, a pioneering player in the use of AI for audiovisual production. Its co-founders, Sixte de Vauplane and Grégory Dray, bring an innovative approach that places AI at the core of their value proposition, with a strong focus on editorial quality and the goal of creating high-quality, educational kids & family’s content. We firmly believe in their vision and look forward to supporting the company’s growth and future success.”
New funding will be used to scale Animaj’s AI-powered flywheel model — a digital-first, multi-platform ecosystem spanning YouTube, Roblox, TikTok, Spotify, and FAST channels, designed to scale and modernize underused IPs through AI-driven production and platform-native storytelling. It will also accelerate IP acquisitions following Animaj’s purchase of the Pocoyo brand.
The investment adds to HarbourView’s growing portfolio of media and IP assets, which spans film, television, music and culturally impactful content companies such as Mucho Mas Media and MACRO. Pocoyo in particular enhances this portfolio as an iconic Hispanic brand with global recognition and cross-cultural appeal, narrated in English by British actor Stephen Fry.
The round was led alongside Bpifrance, Left Lane Capital, Daphni, XANGE and Marquee. New debt financing was provided by J.P. Morgan and Bootstrap Europe, bringing the total capital infusion to $85 million.
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