Pocket.watch is expanding its creator portfolio with the addition of nine new kids’ and family entertainment partners. This growth brings pocket.watch’s total network reach to 1.29 billion subscribers, delivering 10.6 billion monthly views and over 902 billion lifetime views.
New creators include the edutainment and animation brands ChuChu TV and Super Simple Songs.
Pocket.watch will drive various growth opportunities for these creators, from distributing their existing libraries to premium streamers to co-developing and producing original content & IP, to selling branded integrations and YouTube advertising including direct media sales on YouTube main and YouTube Kids. The company’s model transforms digital-first kids’ & family creators’ libraries into TV-ready series for distribution across its media network of premium streamers. The company’s creator content distribution spans 43 platforms in 81 countries including streaming giants Hulu, Hulu on Disney+, Peacock, Amazon Kids+ and The Roku Channel.
Advertising and brand partnerships are powered by Clock.Work, Pocket.watch’s full-service advertising sales division. Pocket.watch is one of only a small group of companies with the rights and capabilities to monetize YouTube Kids and “Made For Kids” viewership, ensuring ROI for creators on their content. Clock.Work provides COPPA-compliant tools that help creators monetize their engagement across YouTube and other platforms such as OTT/FAST and gaming while partnering with some of the world’s biggest kids and family brands, including Nintendo, Paramount and Mattel.
The new creators joining pocket.watch include:
ChuChu TV (175M subscribers, 100.2B views)
Join Baby Taku and friends on fun-filled adventures, exploring ABCs, colors, numbers, and more through vibrant nursery rhymes and original songs in a colorful, animated world that makes learning exciting and engaging.
Not Enough Nelsons (15.1M subscribers, 9.8B views)
The Nelsons, a lively family with 16 kids, invite you to experience the chaos, love, and laughter of their everyday life, from navigating the ups and downs of parenting to sharing family trips, morning routines, and the heartfelt moments that make their journey unforgettable.
SuperHeroKids (7.5M subscribers, 5B views)
Siblings Hope, Eden, and Noah Nixon team up to create superhero skits packed with family-friendly action and laughs.
Tyler & Snowi (4.4M subscribers, 1.7B views)
Follow Tyler and Snowi, a Vtuber duo of a dog and fox, as they bring imaginative, laugh-out-loud gaming content and take on exciting challenges.
The River, Wilder & Archer Show (1.8M subscribers, 950M views)
Nature-loving brothers River, Wilder and Archer embark on epic global explorations, creating fun, kid-friendly adventures that inspire families to get outdoors, tackle creative projects, and plan their own exciting journeys.
Kylee Makes It (270K subscribers, 40M views)
Kylee offers creative DIY, science, and art content that encourages young minds to explore, communicate, and connect through engaging projects, conversation starters and resources based on National Core Arts Standards.
PrettyBored (2M subscribers, 1.2B views)
Watch Adam deliver sharp sketch comedy that humorously satirizes gaming, tech and pop culture, offering a creative and entertaining take on trending topics with a witty, unique approach.
The Braxton, Ryder & Sawyer Show (920K subscribers, 700M views)
Adventurous brothers Braxton, Ryder and Sawyer deliver relatable skits, comedy, and high-octane action as they ride monster trucks, make music and have fun together.
Super Simple Songs (60.7M subscribers, 70.7B views)
With beloved characters like Finny the Shark, Caitie from Caitie’s Classroom and Noodle & Pals, Super Simple Songs offers catchy, educational music and engaging animations for kids aged 1 to 8.
“It’s an honor to welcome these talented creators and established brands into the pocket.watch family,” said Chase Landau, Senior Vice President, Creator Partnerships at pocket.watch. “Each of these creators brings something uniquely powerful to the kids and family space, and we’re proud to partner with them in a way that’s as custom as their content. At pocket.watch, we don’t offer one-size-fits-all solutions — we build bespoke partnerships designed to maximize every revenue stream, expand brand potential, and unlock new opportunities across platforms, licensing, and distribution. Our goal is to meet creators where they are, then help them reach even greater heights.”
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