Superights (the international sales division of the Superprod Group) and Kids First (the distribution arm of Watch Next Media) are merging their catalogs and digital channels. This marks the first synergistic move enacted by Watch Next and Superprod since forging a distribution and production alliance in late 2024.
“This merger marks a crucial step in our growth strategy,” said Nathalie Pinguit, Deputy Managin Director of Acquisitions & International Sales at Superights. “By integrating Kids First’s catalog, we are strengthening our ability to offer broadcasters around the world high-quality complementary content to meet their diverse needs.”
Starting March 31, series distributed by Kids First —including Hello Kitty Superstyle!; Nate Is Late; Mr. Men, Little Miss; Wild Kat; Boy Girl Dog Cat Mouse Cheese; The Crunchers; Nawak; Dungeons & Kittens; I, Elvis Riboldi; Best Bugs Forever; and Audrey’s Shelter — will join the Superights catalog. This integration will offer buyers worldwide a broader selection of high-quality children’s programs, totaling more than 1,000 half-hours of animation and live-action content.

At the same time, Kids First, now rebranded as Kids First Digital, is refocusing its activities on digital channel publishing and the monetization of children’s programming on revenue-sharing VOD platforms. With 125 million views in 2024 and 20 YouTube channels in four different languages, the entity is set to expand further in 2025 with the addition of Pat the Dog, Hélène’s Little School and Geronimo Stilton, alongside the launch of new seasons of Nates Is Late and Barbapapa.
Kids First Digital will also take advantage of its proprietary tools and access to support third-party producers in optimizing the visibility and revenues of their IPs.
“Superprod’s series will enable Kids First Digital to reach a new level in digital distribution, fully leveraging the growth of ADVOD platforms worldwide,” added Eduardo Nolla, Head of Digital at Kids First.