TV animation industry veteran Adina Pitt, is leaving her position as Warner Bros. Discovery’s VP of content acquisitions, partnership and co-productions for kids and family in the U.S. During her 16 years at Warner Bros Discovery, the New York-based Pitt was in charge of identifying, negotiating and acquiring pre-produced series, specials, movies and short-form product for exposure across all platforms. She continued to oversee those projects once they had been acquired and positioned at the networks.
Prior to her years at Warner, Pitt was VP of acquisitions for Nickelodeon and MTVN Kids and Family Group. She developed acquisition strategies that supported programming plans for Nickelodeon, Nicktoons, Nick Jr, Nick at Nite, The N and Noggin. She also oversaw channel inventory, cable and network television series and movie deals, competitive pricing, theatrical and made-for-TV movie availability, and competitive inventories domestically and globally. She previously worked in film programming acquisitions at HBO.
A gracious and passionate advocate for empowering, entertaining and inspiring children’s entertainment, Pitt helped shape and deliver hits such as The Total Drama Island franchise, LEGO Ninjago and Marc Brown’s HOP. She is also known for her popular industry dinners held at MIP-TV and MIPCOM confabs and lunches for women in the TV animation business. Pitt was the recipient of Animation Magazine’s Hall of Fame Award in 2019.
“Adina Pitt is an unparalleled, world-class executive—a leader in the kids’ space not just within our company, but across the entire industry,” said Michael Ouweleen, the president of Adult Swim at Warner Bros. Discover. “If you know her, you know there’s no better partner and proponent for quality kids’ entertainment. She will certainly shape the kids’ space for years to come.”
After Pitt’s departure, the kids’ and family division at Warner Bros. Discovery will be driven by its international team, under the direction of Vanessa Brookman in London.
