Marvel Studios and ILM Immersive today revealed that What If…? – An Immersive Story, the first-ever interactive Disney+ Original story, will be released on Thursday, May 30, exclusively on Apple Vision Pro as a free app for a limited time.
Tied to the critically acclaimed Disney+ animated original What If…?, the mixed reality experience lets fans step into the leading role of an hour-long, narrative-driven journey where they will meet variants from across the Multiverse, harness the power of the Infinity Stones, and be faced with reality-defining choices.
In the trailer debuted today, fans learn The Watcher needs help facing dangerous variants from across the Multiverse — and they have been chosen to step in. Under the guidance of Wong, players will learn how to cast mystic spells, harness the power of the Infinity Stones and join allies in epic battles. They will also come face-to-face with versions of fan-favorite characters like Thanos, Hela, the Collector, Red Guardian and more as they take on the role of the hero.
What If…? – An Immersive Story taps advanced technology to transform players’ environments with a blend of mixed and virtual reality bringing to life recognizable MCU locations. Users can interact with this conjured world with their hands and eyes while being immersed in rich visuals and sound.
The project is directed by Dave Bushore at Marvel Studios and produced by Shereif M. Fattouh at ILM Immersive. The experience is written by David Dong and Phil McCarty (The Learning Curve), with music by Oscar-nominated and Emmy-winning composer Laura Karpman (American Fiction, The Marvels). Executive producers are Bushore, Fattouh and Brad Winderbaum (What If…?, X-Men ‘97), with Bryan Andrews (What If…?, Primal) serving as consulting producer. Vicki Dobbs Beck, VP of immersive content at Lucasfilm and ILM Immersive, Mark S. Miller, VP of creative development and production at ILM Immersive, and Jamie Voris, EVP/Chief Technology Officer at The Walt Disney Studios, all serve as executive producers.
“What If…? – An Immersive Story is the result of what can happen when you bring together the incredible talent at ILM Immersive, Marvel Studios, and Disney+ to push the boundaries of technology in the service of telling our stories in new and exciting ways,” said Fattouh. “This project touches upon the cornerstone of the desire that our studios share to constantly experiment and innovate, and thanks to the capabilities of Apple Vision Pro, we get to place you directly inside a Universe that means so much to us all. I can’t wait for fans to become the hero in this completely new way.”
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