Aardman has created six new films for the BBC’s Things We Love campaign, which provide an entertaining insight to the U.K. pubcaster’s content. The animated spotlights match real BBC audience members’ voices and unscripted conversations about the BBC shows they love to stop-motion clay characters, created by two-time BAFTA winner Rich Webber (Shaun the Sheep, Purple and Brown, Bench).
“We have a long standing relationship with Aardman, and as ever their brilliantly distinctive creative flair is stamped all over these charming films,” said Charlotte Moore, BBC Chief Content Officer. “I think Aardman have perfectly captured the essence of the affection we know audiences across the U.K. feel for our programs, and I hope they make everyone smile.”
Sarah Cox, Chief Creative Director, Aardman, added, “Aardman is very proud of our long-standing relationship with the BBC, so, we were delighted to revive our much-loved Creature Comforts’ format for its Things We Love campaign. The magic and joy of this type of animation is that all the dialog is unscripted and selected from real conversations with members of the public from across the U.K. — and that’s where so much of the warmth and the humor and the storytelling comes from. The interviews inspire the Claymation animal character scenarios. We hope that viewers love these new creatures as much as we do.”
The three 30 second films launched at the end of last week feature:
- A family of Casualty, News and Sport-mad hamsters from Port Talbot in Wales;
- A family of foxes from Birmingham who can’t get enough MasterChef; and
- A father and son canine duo from Paisley, near Glasgow, who want to Race Across the World together.

The ‘hamster’ family from Port Talbot share, “We are so chuffed seeing our family in this film! It’s captured our everyday laughter, banter and chit chat. I’m sure every family can relate to times like these! Enjoying every moment, all from a place of love.”
The first three films were broadcast on BBC One before The One Show on Friday, March 8, and will appear across the BBC throughout 2024. The One Show also presented a behind-the-scenes look at the project. The films will run in cinema, on YouTube and across social media. The next three films representing other parts of the U.K. will be released later this Spring.
The families in the films were found through the BBC’s audience engagement program, which interviews hundreds of people across the U.K. every year on their views about the BBC to ensure audiences are at the heart of everything we do.