A collective of visual effects studios, organizations and professionals have established a new annual event: World VFX Day. Scheduled to make its debut on December 8, the global observance aims to shine spotlight on the visual effects industry, which enables filmmakers to visualize stories beyond the realms of imagination.
Long seen as an “unsung hero” of movie magic, VFX boasts a market size valued at around USD $9.884 billion in 2022, generated by an estimated 600 studios and a workforce exceeding 100,000 professionals worldwide.
“I’ve worked in visual effects marketing for around five years and I’m constantly in awe of what is created. But not enough people outside of our industry realize how much work and passion drives what we see on screen,” said Hayley Miller, VFX Marketing Consultant and initiator of World VFX Day. “The World VFX Day initiative endeavors to provide a platform for the positive recognition visual effects deserves.”
Supporters of World VFX Day (so far) include: Framestore, DNEG, Ghost VFX, MPC, Pixomondo, ILM, Mavericks, Moonraker, Weta FX, Untold Studios, Cinesite, belo FX, Milk FX, Blue Bolt, Afro VFX, Territory Studio, Important Looking Pirates, Jellyfish Pictures, Firebrand VFX, Access VFX, View Conference, FMX – Film & Media Exchange, Escape Studios, The Rookies, NextGen Skills Academy, Foundry, Corridor Digital, Befores and Afters, Humans of VFX and others.
Those within and without the industry are invited to take part and support the mission of World VFX Day and attend events, as well join the conversation online and share their work using #worldvfxday. (Sign up to the official newsletter to be notified of events and updates.)
