Record numbers of retailers and visitors from France, Germany, Italy and Spain (FIGS) attended Brand Licensing Europe (BLE) 2023, which took place at ExCeL, London last week (October 4-6 ). Licensing professionals attended from 100 different countries, with a 28% increase in FIGS territories, the highest on record.
An impressive 9,649 licensing professionals attended this year’s event, an increase of 19% over 2022. Last year’s total attendance figure was surpassed by 1 p.m. on the show’s second day. The show also welcomed a record number of retailers, 1,166 from 57 countries — an increase of 31% on last year.
BLE 2023 featured 229 exhibiting companies, a 12% year-on-year increase, including 72 new exhibiting companies, also the highest on record.
Buyers in attendance represented major international retailers including Uniqlo, Zara, Amazon, Benetton, The Entertainer, ASOS, C&A, H&M, Calzedonia, Carrefour, Fat Face, Galeries Lafayette, Harrods, Aldi, Decathlon, Diechmann, Next, El Corte Ingles, Forbidden Planet, Frasers Group, Primark, Poundland, Accessorize, Marks & Spencer, Matalan, Card Factory, Hamley’s, Claire’s Accessories, HMV, Iceland, John Lewis & Partners, Legends, Lidl, Lipsy, Asda, Selfridges and many more.
Over 5,100 meetings were pre-arranged in the show’s Online Meetings Platform (a 17% increase on 2022) and many thousands more took place onsite.
“This year’s retail presence has been incredible, with really strong attendance from fashion and toy retailers,” said Head of Retail, Laura Freedman-Dagg. “We’ve also seen an increase in gift and novelty retailers as well as value retailers like Poundland, Matalan, Pepco and Primark. It’s brilliant seeing the retail strategy we introduced in 2021 really paying off to the benefit of the entire industry.”
Planning the Next Playdate
In 2024, BLE and Licensing Expo (Las Vegas) will share a theme for the first time ever: Brands in Play.
“To celebrate the concept of play, we are dedicating 2024 to Brands in Play, a theme that will run as an undercurrent across BLE and Licensing Expo to spotlight the incredible innovations in play, the power it holds in every stage of life and the creativity it allows when building brands,” said Anna Clarke, SVP licensing, Informa Markets.
“Immersive entertainment, storytelling and fan engagement are changing, and the concept of play is changing with it. Today, brands are creating multi-generational, omnichannel play patterns that permeate video games, tabletop, board and card games, location-based entertainment, immersive theatre, sports and esports, toys and kidult culture. Brands are also playing in new spaces, building ground-breaking new extensions and bringing the brand licensing business to life in increasingly creative ways.”
Brand Licensing Europe will return to ExCeL London for the next edition September 24-26, 2024.
