The sensational game world of Magic: The Gathering delivers a new twist on its fairy tale world and a refreshed take on classic characters in Magic: The Gathering – Wilds of Eldraine, out this Friday, September 8.
The much-anticipated game is teased through mini-fantasy trailers exploring some of the most beloved childhood fairy tales. The award-winning creative studio Imaginary Forces created the campaign for Wizards of the Coast, writing the story scripts and translating illustrations into 3D animations styled after paper cut-out techniques.
“Appreciating the imperfections of analog design dioramas, we key-framed paper movement behaviors to inform ways to humanize key characters,” the studio team explained. “Traditional fairy tale elements present itself in our copywriting as well as the music composition with Antfood for a nostalgic touch. Playful color palettes influenced by the world’s wicked slumber, we embark on a twisted adventure that leaves happily ever after in your hands.”
The project was overseen by Imaginary Forces Creative Director Tosh Kodama. The team also included art director Rob Slychuk; creative producer Renee Robson; storyboard artist Gordan Kljucec; illustrators/designers Kim Dulaney, Sarah Orenstein, Bryan Louie and Tim Haldeen; and animators Scott Bell, Merrill Hall, Blake Newton and Paolo Cogliati.