Web3, media and entertainment brand Doodles announced that it has agreed on terms to acquire Emmy Award-winning animation studio, Golden Wolf in a move towards evolving its NFT world into an innovative franchise. Golden Wolf’s team will bring expert experience in animation, visual storytelling and global content creation into the Doodles fold to strengthen its original content arm.
Following the closing, Golden Wolf and world-renowned artist Burnt Toast will collaborate on original narrative content and the development of Doodles characters and story across the board — from brand collaborations to original series and video games. Founded in 2013, Golden Wolf has built a global reputation working with major brands and networks such as Adult Swim (Rick and Morty), Netflix (Farzar), Disney (The Owl House, DuckTales), WEBTOON, TikTok and Blizzard (Overwatch).
“We are excited about the prospect of welcoming the Golden Wolf team to Doodles,” said Julian Holguin, CEO of Doodles. “Web3 is powering a new generation of collecting, fandom, and consumer mindset. This investment is a move that advances our strategic priorities of creating world class content, leveraging technology to incubate new formats and ultimately, spreading joy to millions around the world.”
As a part of the acquisition, Golden Wolf’s CEO & Founder Ingi Erlingsson would join the Doodles team as Chief Content Officer. He brings a deep background working with global brands and networks such as Nike, Meta, Gatorade, Disney, Adidas and Adult Swim, among others. Erlingsson will continue to oversee and operate both the London and New York offices of Golden Wolf.
“I’m thrilled by the idea of joining Burnt Toast and the rest of the Doodles team on this journey,” said Erlingsson. “This partnership will unlock boundless potential within each of our businesses, accelerating our goal of redefining entertainment through engaging storytelling and worlds.”
In addition, Doodles will leverage Golden Wolf’s strategic partnership with Psyop studio (psyop.com) to launch a joint venture, Active Ingredient, with the mission to “reinvent storytelling and the tools used to make them a reality” using the latest in AI and blockchain technology to create innovative tools and techniques for brands, filmmakers, producers and prosumers. As part of the deal, Psyop will also be investing in Doodles. The long-term goal of the joint venture is to create a dynamic 360-degree animation production ecosystem where creators can create stories in new ways at a fraction of the established price tag.