DeAPlaneta Entertainment has acquired the catalog of kids’ entertainment company BRB Internacional, founded in 1972 by the late Claudio Biern Boyd. The acquisition expands DeAPlaneta’s own portfolio of evergreen series — including Heidi, Girl of the Alps; 3000 Leagues in Search of Mother and Maya the Bee — with the addition of memorable properties such as Around the World with Willy Fog, Dogtanian and the Three Muskehounds and The World of David the Gnome.
The deal includes 1,000 30-minute animated series and feature films in dozens of languages, strengthening DeAPlaneta’s position across new content models such as FAST channels and international AVOD platforms. The acquisition of BRB Internacional’s catalog not only includes broadcast rights for the existing titles, but also operating licenses to develop new shows and digital content, allowing DeAPlaneta to transform these popular brands into mass-market global entertainment IPs.
“Our goal is to refresh and relaunch these well-known audiovisual offerings using new formats and innovative digital creation strategies, aiming to put them back on the map and introduce them to new audiences,” notes Diego Ibáñez, Chief Brand Officer of DeAPlaneta Ent.
In addition to the aforementioned classic BRB toons, the acquisition includes some of the studio’s most recent global hits, such as Bernard Bear — a fan favorite in Asian markets and on digital media. Last November, the two Bernard Bear YouTube channels drew a record-breaking 21.4 million views and 8.1 million single viewers.
On release, BRB’s most popular productions broke viewer records in Spain, and in many other countries. The World of David the Gnome was a global success, and was the first European series broadcast on a children’s channel in U.S. Kids continue to relate to these characters, and connect with them on television channels around the world and on streaming platforms, including YouTube, where multi-brand channels like BRB and Animakids have reached 11 million viewers and over 5 million single viewers.