Finnish animation, publishing and licensing studio Ferly announced that its kids’ animated brand, Momolu, will feature on children’s YouTube channel, Wizz. As well as the distribution through Wizz, the deal will also see award-winning digital content agency and media network, Little Dot Studios, manage the social media channels for the Momolu brand.
With 2 million subscribers and 400,000 daily views, the Wizz channel will provide a huge platform for young audiences to discover the Momolu world. Both Wizz and Ferly’s own channel on YouTube will be running Momolu Minis and content including clips, compilations and newly created music videos.
The Momolu content and its brand presence on YouTube will be managed by Little Dot Studios, with a focus on English-speaking audiences. The Momolu brand is designed for young children with the intention of helping them to problem-solve through art and design, manage challenges and to work together to find solutions.
“We’re super excited to start our collaboration with Little Dot Studios to bring Momolu to even more kids in the English-speaking territories, and in particular children and families in the U.K.” says Laura Nevanlinna, CEO of Ferly. “Little Dot Studios’ digital expertise is a fantastic addition to our partner network and we can’t wait to work with them on our kids’ content in the future. Further to this, Wizz is known for quality kids’ content and we know Momolu will find himself right at home on its wonderful channel.”
Little Dot’s Director of Entertainment James Loveridge adds, “We can’t wait to add Momolu and Friends to Wizz. It will be joining some of the best preschool kids television shows on YouTube from around the world, therefore the perfect place for the brand to connect with a wider audience. What’s exciting about the partnership is that we’re managing and optimizing the brand’s official channels too, with our wealth of kids entertainment data and experience, we’ll be building a robust digital ecosystem to develop engagement and create a lasting community for the brand.”
Wizz, run by Little Dot Studios, offers preschool shows from the U.K. and around the world. Momolu and Friends joins a lineup of popular seires including Alphablocks, Baby Jake, Octonauts, Peter Rabbit, Woolly and Tig, Everything’s Rosie and Numberblocks. Wizz provides clips and full-length episodes of kids’ favorites as well as exploring new titles for fun or learning, and uploads new content several times a week.
Momolu will also be available on ITV’s new streaming service, ITVX, from December onwards. ITVX will be the U.K. home to all the episodes in the Momolu and Friends series.