Bob Iger Returns to the Disney Table, Tagging Out Bob Chapek as CEO

Bob Iger has come out of retirement after less than a year to retake the reins of The Walt Disney Company. Iger is relieving his replacement Bob Chapek as Chief Executive Officer in a surprising reversal of what was a surprising enough move in February 2020. Chapek is departing the company.

The decision comes quite out of the blue, as just this June Chapek had been unanimously voted by the board to continue as CEO for three more years (at a $2.5 million salary as well as $20 million in added shares). Chair Susan Arnold said at the time, ”Bob is the right leader at the right time for The Walt Disney Company, and the Board of Directors has full confidence in him and his management team.”

Bob Iger [© Jordan Strauss / Invision / AP]
Bob Iger [© Jordan Strauss / Invision / AP]
According to a notice issued by the Disney board, Iger is back for a two-year term as CEO, with one of his goals being to find a new successor. Before tapping Chapek for the post, Iger had struggled to find a replacement and postponed his plans to step down multiple times during his 15-year reign, at the end of a 47-year Disney career.

In an email to staff, Iger said, “I am deeply honored to be asked to again lead this remarkable team, with a clear mission focused on creative excellence to inspire generations through unrivaled, bold storytelling.”

Though he has said on record that he didn’t miss the job, Iger’s leadership was marked by success that proved skeptics wrong. After taking over from Michael Eisner, Iger ushered Disney through the acquisitions of Pixar, Marvel and Lucasfilm, capping it all with the $71.3 billion buy of the majority of 21st Century Fox in 2019.

Bop Chapek [Disney]
Bop Chapek [Disney]
Chapek joined Disney from a career in advertising, taking on roles in the home entertainment and parks divisions of the studio before taking on the top job. He managed to steer Disney through the height of the COVID-19, keeping the Mouse above water despite being anchored by the closers of theme parks, cinemas and sports venues.

He also faced a storm of controversy as Disney came under fire for not speaking out against Florida’s “Don’t Say Gay” bill, then became a target of Governor DeSantis when it took a stronger stand.

The official announcement reads:

The Walt Disney Company (NYSE: DIS) announced today that Robert A. Iger is returning to lead Disney as Chief Executive Officer, effective immediately. Mr. Iger, who spent more than four decades at the Company, including 15 years as its CEO, has agreed to serve as Disney’s CEO for two years, with a mandate from the Board to set the strategic direction for renewed growth and to work closely with the Board in developing a successor to lead the Company at the completion of his term. Mr. Iger succeeds Bob Chapek, who has stepped down from his position.

“We thank Bob Chapek for his service to Disney over his long career, including navigating the company through the unprecedented challenges of the pandemic,” said Susan Arnold, Chairman of the Board. “The Board has concluded that as Disney embarks on an increasingly complex period of industry transformation, Bob Iger is uniquely situated to lead the Company through this pivotal period.”

“Mr. Iger has the deep respect of Disney’s senior leadership team, most of whom he worked closely with until his departure as executive chairman 11 months ago, and he is greatly admired by Disney employees worldwide–all of which will allow for a seamless transition of leadership,” she said.

The position of Chairman of the Board remains unchanged, with Ms. Arnold serving in that capacity.

“I am extremely optimistic for the future of this great company and thrilled to be asked by the Board to return as its CEO,” Mr. Iger said. “Disney and its incomparable brands and franchises hold a special place in the hearts of so many people around the globe — most especially in the hearts of our employees, whose dedication to this company and its mission is an inspiration. I am deeply honored to be asked to again lead this remarkable team, with a clear mission focused on creative excellence to inspire generations through unrivaled, bold storytelling.”

During his 15 years as CEO, from 2005 to 2020, Mr. Iger helped build Disney into one of the world’s most successful and admired media and entertainment companies with a strategic vision focused on creative excellence, technological innovation and international growth. He expanded on Disney’s legacy of unparalleled storytelling with the acquisitions of Pixar, Marvel, Lucasfilm and 21st Century Fox and increased the Company’s market capitalization fivefold during his time as CEO. Mr. Iger continued to direct Disney’s creative endeavors until his departure as Executive Chairman last December, and the Company’s robust pipeline of content is a testament to his leadership and vision.

As a result, Disney stock jumped 8% in pre-market trading to $91.80/share early Monday morning. This comes less than two weeks after Disney reported its lowest closing price for Disney shares in over two years as its quarterly results fell short of Wall Street projections.

[Source: Deadline]

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