Cartoon Network Unveils New Anti-Bullying PSA Campaign

Cartoon Network is speaking up against bullying again, in recognition of October as National Bullying Prevention Month. The cabler has released a new PSA titled “Redraw Your World Without Bullying.” Part of the award-winning national campaign, “Stop Bullying: Speak Up,” the PSA will also be available on all Cartoon Network social platforms, including YouTube and Instagram, beginning Monday (Oct. 3).

Under the network’s “Redraw Your World” tagline, “Redraw Your World Without Bullying” combines real-life kids and original animation plus some Cartoon Network characters, including Craig Williams, Raven, Beast Boy, and Robin. The PSA outlines how to be a successful ally to someone experiencing identity-based bullying, which targets an individual’ identity, such as their race, religion, disability, immigration status, sexual orientation, gender identity, or physical appearance.

Drum sensation Nandi Bushell joins the “Stop Bullying: Speak Up” campaign with a rocking message that shares all the ways kids can use their voices to enact change. Available Tuesday, Oct. 11, on the network’s social platforms, the video outlines the importance of embracing individuality, supporting friends in need, and being an ally to all communities.

An image from Cartoon Network’s latest anti-bullying spot.

“‘Stop Bullying: Speak Up’ is an incredible testament to the power of young people to make change in the world around them by speaking up as allies and embracing diversity and inclusion. This year, our focus on identity-based bullying draws together our anti-bias work with our commitment to bullying prevention.  PACER’s National Bullying Prevention Center continues to be an integral partner as a leader in mobilizing communities nationwide to prevent childhood bullying in all its forms,” said Jill King, senior VP of marketing and partnerships,Cartoon Network and Adult Swim.

In addition, real stories from PACER’s National Bullying Prevention Center’s Unity Award winners are celebrated throughout the campaign’s educational materials. The Unity Awards, first held in 2015, recognize individuals who create a kinder, inclusive, and more accepting environment in their community.

PACER’s National Bullying Prevention Center has also created resources and materials to help educators, parents and kids explore identity-based bullying and ways they can take action, all hosted on a custom microsite HERE.

For more information about the “Stop Bullying: Speak Up” initiative, visit HERE.

Watch the PSA below:



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