Brad McMahon’s radical canine character Rude Dog is reportedly the latest 1980s icon to get an animated update. Nic Izzi (producer, 1BR) of RED20 announced he is developing a new, adult-targeted version of the pup’s 1989 CBS Saturday morning toon Rude Dog and the Dweebs.
In this incarnation, the punky pooch is pitted against “The Man” trying to muzzle him and his crew. ”Rude Dog’s story evolves into a satire about the broken institutions which have left behind the working class,” Izzi told TheWrap.
McMahon explained, “When I first started drawing Rude Dog in 1985, I was grooving on New Wave and Ska 2-Tone music, which Rude Dog grew out of. His original design reflected the music of that time: angular, stark, black & white, brawny, punchy and alternative.”
Rude Dog made his debut as a mascot for Sun Sportswear, and his recognizable mug continues to sell merch three decades later. His kids’ animated series, produced by Marvel Productions, featured voice acting legend Rob Paulsen (Yakko/Pinky in Animaniacs, Carl in Jimmy Neutron, Raphael in Teenage Mutant Ninja Turtles ’87, Donatello in Teenage Mutant Ninja Turtles 2012).
Izzi is represented by Will Jacobson at Goodman, Genow, Schenkman, Smelkinson & Christopher.