Exclusive: Viva Kids Chases Down US Rights to ‘Cow on the Run’

Viva Kids has acquired U.S. distribution rights to the animated feature Cow on the Run; Viva’s President Victor Elizalde negotiated the deal with Alexandra Cruz of Copenhagen Bombay Sales during the 2021 Annecy International Animation Film Festival. Viva Kids also has U.S. rights to Ape Star, which is premiering this week at Annecy.

Cow on the Run tells the story of a cow named Yvonne who escapes capture and embarks on an adventure to find her freedom and her beloved son. The film is based on a true story that attracted international media attention in 2011.

The animated family adventure is produced by Sarita Christensen, CEO and Founder of the Copenhagen Bombay Group; Germany-based producers Dorothe Beinemeier from Red Balloon Film GmbH and Torsten Poeck from TheManipulators GmbH. The film was written by female screenwriting duo Jess Kedward and Kirsty Peart (101 Dalmatian Street), and will be directed by Kristjan Møller (animation director, Next Door Spy, Finding Santa).

“This film has all of the elements of a winner from the pedigree of writers, director and production company and we intended to deliver Cow on the Run to U.S. audiences and families,” says Elizalde. “Copenhagen Bombay had amazing success with The Great Bear and the Viva team is thrilled to work with them on their latest project.”

Leading L.A.-based kids & family independent distributor Viva Kids has found success with a number of imported animated features, including 100% Wolf starring Jane Lynch, Samara Weaving and Loren Gray; Terra Willy; The Son of Bigfoot; Monster Family starring Jason Isaacs; Luis and the Aliens starring Will Forte and Lea Thompson; Monkey King starring Jackie Chan; Tall Tales starring Kate Mara and Justin Long; StarDog and TurboCat starring Charli D’Amelio and Luke Evans; Spy Cat starring Addison Rae; and Ploey starring John Stamos.

The Copenhagen Bombay Group represents three business areas: IP production, Distribution and world sales, including the agency Holy Cow, and Learning products. Today, the Group represents seven companies located in Denmark, Sweden and China. Ownership of 30 original IP productions inclusive own animation studio and bureau specialized in brand strategy and digital content. Bombay’s projects have won numerous awards and recognition in Denmark and internationally, and sold to more than 98 countries.



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