The Spanish animation series Pocoyo has hit its YouTube playback record after reaching 5.5 billion views in 2020, 70% more than last year.
Consumption of the character’s content on this platform increased notably during the months of lockdown, with April registering a record 540 million views, although this upwards trend has been constant throughout the year. Pocoyo has been a faithful ally of many families all over the world in these past months, both through educational content and videos on coronavirus prevention adapted to pre-kindergarten audiences.
In addition to an increased number of playbacks, last year witnessed a trebling of views on Pocoyo’s official channels compared to 2019, reaching nearly a million hours of content played. The number of subscribers also grew by 7.5 million, reaching 26.3 million.
These figures have made Pocoyo into one of the world’s most influential brands for children on digital media, with more than 26 billion views. Víctor M. López, General Manager of Zinkia, producer of the series, believes that “the change in strategy adopted around the brand is starting to bear fruit. We are growing strongly on YouTube and other digital media, but our presence on TV and platforms is also increasing. The strategy for toys and licences, as well as our international expansion have placed us in an ideal situation to relaunch the brand.”
Zinkia is also active on other digital channels, such as Instagram and Facebook (where it has more than 2 million fans), and has recently debuted on TikTok, backed by an increase in Pocoyo content consumption by the first generation of children who grew up with the character and today is between 15 and 19 years old.
In the 15 years since its debut, Pocoyo has been aired in 150 countries worldwide. It is also available on 40 VOD platforms. Pocoyo features on 53 apps which have registered more than 64 million downloads, and millions of licensed toys, books, textiles and other products.
Pocoyo has garnered 38 awards, including the prestigious Cristal d’Annecy and BAFTA for Best Animated Series, and a Kidscreen Award for learning app POCOYO Playset: Let’s Move. The series comprises four 52 x 7′ seasons, the 25-minute movie Pocoyo and the Space Circus and theatrical feature Pocoyo: Your First Movie, as well as exclusive content, official products and themed promos.
Founded in 2002, Zinkia Entertainment is a Spanish company that creates and markets entertainment brands through the production of audiovisual and interactive content aimed at family audiences, including Pocoyo and adventure series Mola Nogoru.