HBO Max Launches Animation Landing Page as Category Gains Popularity

HBO Max is launching a new landing page today (Friday, Jan. 15) highlighting the best animated content available on the platform, from adult animation hits to classic cartoons from yesteryear. The page will celebrate HBO Max’s ever-growing animation library while also helping cartoon-lovers on the platform find their favorite content more easily. Since September, hubs for animation brands like Crunchyroll, Studio Ghibli, Looney Tunes, Cartoon Network and Adult Swim have seen monthly impressions grow by as much as 85% as users look for new animated content to explore.

HBO Max viewers will be able to access the page via the main navigation menu in-app under “Animation.” This new page will serve as a centralized place for grownup fans of animated content to discover series and films from the Adult Swim Collection, Studio Ghibli, Crunchyroll, Hanna-Barbera, Looney Tunes, the DC Animated Universe and other iconic animation brands. While some of the content may make viewers feel like kids again, HBO Max Kids profiles will not be able to access the page.

HBO Max is home to over a thousand hours of animated programming, including new and notable picks like South Park, Batman: The Animated Series, Courage the Cowardly Dog, Ed, Edd n’ Eddy, Weathering With You, Ride Your Wave, Vixen, Night Is Short, Walk On Girl, Promare, The Grim Adventures of Billy & Mandy, Batman Beyond and more to enjoy.

The Animation landing page is the perfect destination for adults looking for laughs, anime hits, classic cartoons, new favorites and more, with all curations intended for adults to watch. The page will consist of four subpages that will serve as their own spotlight pages, allowing for deeper, guided exploration of the platform’s robust library of animated titles:

  • The Adult Animation page will include offbeat humor, gritty action and deep drama series such as South Park, Rick and Morty, Robot Chicken, Deathstroke: Knights & Dragons, The Boondocks, Close Enough, Watership Down and Harley Quinn.
  • The International Favorites page will include Earwig and the Witch (available February 5) and The Secret World of Arrietty from Studio Ghibli, Weathering With You, Ride Your Wave, The Night Is Short, Walk On Girl, Promare, Flushed Away and other beloved titles.
  • The Throwbacks page will include old-school nostalgic ‘toons from the 1930s to the 2000s such as Looney Tunes (Classic), Tom and Jerry, Popeye, Courage the Cowardly Dog, Codename: Kids Next Door, and many more.
  • The Not Just for Kids page includes a line-up of kid-friendly movies and series even adults will want to ‘toon into, including Infinity Train, Over the Garden Wall, Looney Tunes Cartoons, Young Justice, Vixen, Batman Beyond and Batman: The Animated Series.


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