CelAction2D V4 Launches with a Mission to Lower 2D Production Costs

CelAction announced Tuesday the first in the new Version 4 range of CelAction2D products, built on a completely new core engine that will form the basis of rapid, powerful updates to lead the state of the art of 2D animation technology into the new decade.

During the most disruptive year in living memory, and with everyone facing an uncertain future, CelAction2D Version 4 is focused on a toolset that will make the animation industry stronger and more durable. Bringing new and diverse talent up to speed and giving animators of all experience levels the ability to generate more footage than ever before has become a priority.

“With Version 4 we’ve targeted discoverability and productivity. People can learn faster and then animate faster,” said Andy Blazdell, CelAction’s CEO. “And as well as reducing the total cost of production, we want to reduce the total cost of ownership, too. Version 4 is so easy to use, it requires less support, so we’re passing that saving on to animators. We’re reducing our prices by 20% across the board for Version 4, and anyone who bought a previous version, even as far back as Version 1, will get a free upgrade. Now is the time to support the animation industry with actions, not just words.”

With more bespoke teams starting up around the world, CelAction has added new modular options to their perpetual-licence range. The first module is CelAction2D Animator Edition, which is a less expensive version of the popular CelAction2D Professional Edition, but without the rigging tools. This way, smaller studios can buy just a couple of Professional Edition licences for their riggers, and their animators can work with the Animator Edition licences, so that they can pay the absolute minimum and still get world-class product with the support they need.

For larger projects, CelAction2D Studio Edition now has a monthly per-user rental option, allowing users to expand their teams dynamically and still get cost-effective access to the most powerful 2D animation software when they need it most.

“With previous versions of CelAction2D, our clients animated international successes such as Peppa Pig, Bluey, Mr. Bean and Simon’s Cat,” Blazdell added. “We can’t wait to see what will be created with Version 4.”

More information available at www.celaction.com.

London-based CelAction has been providing animation software solutions to the 2D industry for over 20 years, helping to create massively successful and award-winning shows for clients such as Aardman, Karrot Entertainment, Folimage and Tiger Aspect. Their flagship product, CelAction2D, allows small teams of animators to work on very complicated shows using advanced skeletal-based rigs, creating high-quality animation in short time-frames, in a variety of visual styles.



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