Blue Zoo Boosts Short Form/Ads Division, Craig Purkis Named Business Manager

Blue Zoo Animation Studio has established itself as one of the U.K.’s leading animation companies. Renowned for its multi-BAFTA winning work in broadcast, the studio is now looking to expand its unique talents and capabilities within the advertising production sector.

Building on an already solid client list and successful commercial campaigns — including the likes of Kellogg’s, Microsoft, Clarks, Just Eat, Pokemon, Playmobil, LEGO and Disney — Blue Zoo welcomes the arrival of New Business Manager, Craig Purkis, to the Short Form and Advertising team.

Purkis brings over 15 years of experience in leading new business ventures for both film and animation production companies. His track record in maximising growth of existing markets whilst strategically repositioning company offerings to enable expansion into new territories made him the ideal candidate. Purkis’ industry knowledge and network will be instrumental as the studio looks to illuminate the Blue Zoo brand in the creative and advertising world.

The appointment signifies the company’s intent and ongoing ambition to create beautifully crafted and imaginative animation to an ever increasingly diverse audience.

Led by Creative Director and Head of Short Form, Damian Hook, and Purkis, the new-look Short Form and Advertising division will build on Blue Zoo’s current wealth of over 150 talented in-house artists. By also forging partnerships with external directors, the studio will open opportunities to work with a greater range of clients on ever more ambitious commercial projects.

“To join a company with such a great reputation and incredible portfolio of work is hugely exciting. What’s more, Blue Zoo’s approach to nurturing existing and emerging talent is something I am also very passionate about,” said Purkis. “I genuinely look forward to spreading the Blue Zoo word, creating new and exciting commercial opportunities and helping in the continuing success of the company in its 20th year and beyond.”

“Everyone at Blue Zoo is really excited about Craig joining the Short Form and Advertising Department. We know his experience and ability will help spread our reputation with creatives and agencies worldwide, whilst also developing talent inside the studio makes him the perfect addition to the team,” added Hook. “We look forward to collaborating on ideas and showcasing Blue Zoo’s fantastic character animation on some great projects soon.”

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