RAI Expands Kids’ Offerings During Italy’s Coronavirus Emergency

As the Italian Government works to gain control the spread of coronavirus by implementing stiff measures, the nation’s public broadcaster RAI is increasing its kids’ content offerings to keep young Italians entertained and educated. The most heavily hit country in Europe, Italy will be closing all schools — from kindergartens to universities.

The order had initially covered most of Northern Italy, but was extended to the entire country on Monday night.

To tide those affected over until April 3, RAI Ragazzi announced that a new children’s slot has been opened on generalist channel Rai2, playing in-house productions and co-produced series, while young audience TV channels Rai Yoyo (preschool) and Rai Gulp (kids) are expanding their program slates with educational content, including animated series and shows on art, music, history and science.

The free VOD services RAI Play and Rai Play Yoyo are opening dedicated sections, assembling all content by genre and subgenres, and promoting children’s interaction.

Social media outlets used by Rai channels will provide children with correct information, as well as helping them to manage anxiety and stress.

While schools all over Italy are developing e-learning and online activities, all curricula are covered by the Rai School TV channel and website and Rai Culture department, with a wide array of content offered in collaboration with the Italian Ministry of Education.

The pubcaster’s aim through this multifaceted initiative is to provide a balanced content slate offering factual information and addressing educational needs with entertainment for some 10 million minors all over Italy.




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