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Superights Sculpts Broadcast Partnerships for ‘Clay Time’

Superights has secured a new bundle of first sales for edutainment preschool series Clay Time (30 x 3’ + 30 tutorials). The series has been picked up by the national free TV broadcasters YLE (Finland), TVB (Hong Kong) and Télé-Québec (French Canada), as well as pay TV outlets including CJNM Group’s English GEM (South Korea, English language) and Hop! Media Group’s Luli (Israel). In China, Blue Media also acquired the VOD rights.

Produced for France Televisions by French studio REAZ, Clay Time invites young viewers to develop their imagination with a universal activity: modeling clay. Live-action tutorials come along the series, allowing kids to create their own clay world at home.

The first season has been a success on Zouzous, the preschool FVOD platform of the French public broadcaster. Between July and December 2018, the program reached 5.9 million views (on all devices, web, mobile, tablets) and is ranked #11 in the top videos of 2018! Ahead of these great ratings, a second season is in discussion.

Clay Time, being at the same time simple, fun and educational, has been very well received in the global market. The demand for new episodes is already unanimous from our clients!” said Nathalie Pinguet, Deputy General Manager of Superights.

Learn more at www.superights.net/en/program/claytime

Clay Time
Clay Time
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