‘Daniel Tiger’ Studio Rebrands as Fred Rogers Productions

Trailblazing children’s entertainment shop The Fred Rogers Company — founded by kids’ TV icon Fred Rogers nearly 50 years ago — has rebranded as Fred Rogers Productions. The change better reflects the company’s expanding catalog of programs, which holds top-rated multiplatform PBS KIDS animated series Daniel Tiger’s Neighborhood and Peg + Cat as well as live-action hit Odd Squad — as well as popular apps, games and more.

The new name is accompanied by a refreshed logo featuring the charming cub Daniel Tiger to more clearly connect the company with its signature property. The rebrand was done in partnership with The Possibility Shop and SJI Associates.

“The name change helps position us for continued growth in all areas of children’s entertainment production, while reflecting the company’s deep roots in social-emotional learning and our iconic namesake,” said Paul Siefken, President and CEO of Fred Rogers Productions. “We remain committed to inspiring a lifetime of learning in children and to earning the trust of their parents and caregivers every day.”

One of the most trusted names in children’s media today, the company began its next phase with the introduction of Daniel Tiger’s Neighborhood in 2012 — its first original production since the iconic Mister Rogers’ Neighborhood, which revolutionized children’s television as an early learning tool beginning in the 1960s. The company continues its mission to reach young children, families and educators with innovative, effective media, and has earned numerous prestigious awards along the way, including 23 Daytime Emmys, multiple Parents’ Choice Gold Awards, Common Sense Media Awards and, most recently, an Institutional Peabody Award.

In March 2018 alone, the company’s programs reached more than 7 million kids ages 2-8 and garnered more than 50 million views through streaming video. Daniel Tiger’s Neighborhood, a top PBS KIDS show among preschoolers and moms produced with 9 Story Media and Out of the Blue Ent., accounts for nearly 500 million video streams per year, and its mobile apps have been downloaded more than 2 million times.

Outside the “Neighborhood,” Billy Aronson and Jennifer Oxley’s animated math and problem-solving series Peg + Cat (also produced with 9 Story) racks up an average of 145 million video streams per year; and Odd Squad, the live-action problem-solving PBS KIDS series, averages over 27 million streams digitally per month. (Source: Google Analytics 1/14-12/17; 1/15-3/18).

Learn more at www.fredrogers.org.

Fred Rogers Productions
Fred Rogers Productions
Daniel Tiger's Neighborhood
Daniel Tiger’s Neighborhood


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