9 Story Licenses ‘Luo Bao Bei’ to Milkshake! in UK

9 Story Distribution International has licensed new animated series Luo Bao Bei (52 x 11’) to Channel 5’s Milkshake! in the UK. The show, created by Grace Tian at producer Magic Mall Ent. and animated by Cloth Cat, will debut on the preschool block on May 7 with British fashion expert, award-winning TV presenter and author Gok Wan voicing LBB’s father. Luo Bao Bei is written by David Ingham (Shaun the Sheep, Octonauts).

“Milkshake! viewers will be mesmerised by Luo Bao Bei’s visual style and Dave Ingham’s marvellous writing and Milkshake! is delighted to be adding the series to its unrivalled schedule,” commented Alison Bakunowich, SVP and General Manager for Milkshake! and Nickelodeon NEE.

9 Story Distribution International holds global distribution and merchandising rights, excluding China. The program was also recently acquired by ABC Australia and E Junior (UAE).

“We are so pleased to be partnering with Milkshake! on Luo Bao Bei,” said Alix Wiseman, Vice President, Business Development and Acquisitions for 9 Story. “As a brand leader for outstanding preschool content in the UK, Milkshake! is the perfect home for this charming show. We can’t wait for kids in the UK to get to know our very special protagonist, Luo Bao Bei.”

The show follows Luo Bao Bei, a bright and spirited 7-year-old girl with a vivid imagination, on a quest to understand the world around her. With her friends, family, and some endearing animal companions by her side, she navigates the excitement of childhood with enthusiasm and curiosity, finding adventures along the way. Children everywhere will relate to Luo Bao Bei’s journey to learn life lessons, one story at a time.

Luo Bao Bei
Luo Bao Bei
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