Imira Announces Deals & Debuts for MIPCOM

Barcelona- and Madrid-based Imira Entertainment, a producer and distributor of premium kids & family entertainment, has announced several major distribution deals and premieres leading up to MIPCOM and MIP Junior.

Netflix, following a multi-title deal from earlier in the year, acquired Bat Pat(52 x 11’) for Spain and Latin America (with the exception of Brazil), which is produced by Imira with Atlantyca Ent., Rai, TVE and Mondo TV. Also in LatAm, Telefonica took a massive seven-title package for its platforms in Peru and Ecuador; Brazil’s Globosat  snagged Lil Critter Workshop’s preschool series Hogie the Globehopper (52 x 11’) and Showlab’s YoYo (52 x 7’) ; VTR, Chile’s largest SVOD platform, took a bundle of six. And Discovery will air the movie Bunyan & Babe (90 min.) voiced by John Goodman and Kelsey Grammer and produced by Toonz & Exodus Film Group.

Elsewhere, Germany’s Super RTL snapped up the 52-episode second season of Lucky Fred (104 x 12’), now in production with Imira, Telegael and Toonz Media Group. Telecom Italy acquired Korean studio Tuba’s first three seasons of Larva for its channel Tim. And Ion Media Entertainment in the US has opted for Sandra, the Fairytale Detective (52 x 13’).

Imira CEO Sergi Reitg states:

“Imira is coming to MIPCOM with an excellent sales evolution in recent years, which has enabled us to incorporate new titles of the highest level and quality, and with worldwide rights … The current growth situation of the market, coupled with a better kids’ catalogue with worldwide rights and our dubbing & materials delivery system, makes Imira an ideal partner for international linear broadcasters, new platforms and Pay TV channels. During MIPCOM we will announce important product sales as well as new titles in which Imira participates as distributor. In addition, we have a tremendous satisfaction in seeing how our area of TV channels for kids is growing and consolidating day by day with new agreements”.

Imira will come to MIP Junior and MIPCOM to premiere numerous new shows. In the realm of non-dialogue driven comedy, they’ll have Zelly Go (104 x 1’30”) from Dream Factory Studio, about jelly-crazed tiny blue people, and Cam & Leon (117 x 3’ & 39 x 7’) from Giggle Garage about two pet chameleons who must survive in the world when they’re let loose.

They also have 3 shows from Toonz Media Groups to showcase: Darwin & Newts (40 x 11’) a science show co-produced with WhiteBait Media; Smighties (78 x 7’) about tiny heroes co-produced with Herotainment; and Sinbad and the 7 Galaxies (26 x 11’) a space adventure with an environmental message, co-produced with Huhu Studios. Imira is also bringing the new series

Badanamu Cadets (52 x 11’) from Calm Island, based on its hit educational app and video brand for preschoolers, but aimed at slightly older children.

Imira Entertainment is a Toonz Media Company.

Badanamu Cadets
Badanamu Cadets



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