Acamar Adds Licensees for ‘BING’

Acamar Films’ and its licensing agent The Licensing Company have signed two key partners for its award-winning preschool property BING.

Woodmansterne and Rainbow Productions will join the group of companies taking BING to a children’s audience beyond the TV screen, a group that includes: Harper Collins for publishing; Ravensburger for games; Studio Canal for home entertainment, and Fisher-Price which has just launched the first wave of carefully crafted toys at retail.

Woodmansterne is launching a line of greeting cards, sheet gift wrap, gift tags, note cards, thank-you cards and paper-based advent calendars.

Rainbow Productions has worked with Acamar to create Bing and Flop character costumes, which will appear at special events throughout the year at leisure attractions, retail outlets, holiday parks, airports and specially arranged private parties.

BING
BING
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