Saban Brands Israel has signed on to represents the brands of DreamWorks Animation in that nation, including merchandise, retail and publishing.
The deal includes this summer’s highly anticipated How to Train Your Dragon 2, plus TV series including The Penguins of Madagascar, Kung Fu Panda: Legends of Awesomeness and Dragons: Riders of Berk.
“Saban Brands Israel’s unparalleled expertise in the region will ensure that families across Israel will have access to our characters and franchises through an incredible array of merchandise,” says Jonathan Baker, DWA’s head of international consumer products. “DreamWorks Animation fans worldwide are eager to engage our brand and this deal marks the latest effort to expand our global footprint.”
