Warner Bros. Motion Picture Imaging and Prime Focus have struck a strategic alliance to offer filmmakers around the global access to their state-of-the-art digital post-production capabilities. The deal also allows both companies to manage their workflows more efficiently between Warner Bros. MPI in Burbank, and Prime Focus’s multiple facilities in India and London, as well as in New York, Vancouver, Winnipeg and Los Angeles.
‘Working with Prime Focus not only gives Motion Picture Imaging a global footprint, it allows both our companies to provide our clients, wherever they are working, with convenient facilities, expanded capacity and the complete range of digital services for their films,’ says Chuck Dages, exec VP of Warner Bros. Home Entertainment Group. ‘And, with the positive reputations both our companies have established in our areas of expertise, filmmakers will know their work is being handled with a high standard of quality that they deserve.’
‘As part of our global agenda of providing high-end digital creative services to clients around the world, this alliance with Warner Bros. allows us to extend our pipeline across continents and various verticals within our business,’ adds Namit Malhotra, managing director of Prime Focus. ‘The strategic alliance with MPI underscores our ability to service not only Warner projects, but also all the other esteemed clients of the company.’
The two companies will be able to move content seamlessly and cost-effectively from facility to facility, allowing them to process work in the time zone that most closely meets individual filmmakers’ needs and schedules. Prime Focus’ digital vfx capabilities are also expected to compliment and enhance the offerings and services required by the increase of local productions developed globally.
In addition to servicing the post-production needs of Warner Bros. and other clients, Warner Bros. MPI is also a leader in the field of film preservation and restoration, and has developed a unique and patented process to digitally restore classics from the Warner Bros. Studios film and television library, as well as those of other studios.
Prime Focus Group is one of India’s largest integrated post-production companies. It offers a comprehensive spectrum of services ranging from editing, visual effects, digital film lab (digital dailies, DI, film scanning and film recording), film restoration and re-mastering, and camera and motion control rentals for film, television and advertising productions. The company was founded in 1997 and quickly established itself in India and the U.K. In December of 2007, Prime Focus acquired Post Logic Studios and Frantic Films, two specialized post-production and visual effects companies in North America. Currently, the group employs nearly 1,500 people and operates out of facilities in India, London, New York, Winnipeg, Vancouver and Los Angeles.