VES Appoints New Director

The Visual Effects Society (VES) today announced the appointment of Eric Roth as the organization’s new exec director. Roth replaces founding exec director Tom Atkin, who announced last October that he would step down this year. Atkin will work with Roth during the transition, and will continue to run the VES 2004 Festival of Visual Effects (June 18-20) and the eDIT/VES Festival in Frankfurt, Germany, in September.

"In eight short years, VES has developed into a world-class organization for visual effects professionals," notes Atkin. “The foundation is in place and, under Eric’s leadership, the continued growth of VES is in good hands. I know that he will perform with the honor and integrity that is required to advance the visual effects industry and the lives of the VES membership who comprise it.”

Roth brings more than 15 years of strategic management, communications and public affairs experience to his new position at VES. Through his work as the former exec director of non-profit organization L.A. Works, Los Angeles, Roth gained critical working knowledge of the non-profit sector. Prior to joining VES, he was extensively involved in local government politics as a former chief of staff at Los Angeles City Hall, in addition to managing the Government Affairs Department for the Southern California Association of Governments.

Carl Rosendahl, chair of the VES board of directors, comments, "We are very excited to bring Eric into the organization. His experience with non-profit organizations will be of great benefit in helping VES to continue its growth as a society to honor, advance and promote visual effects for the VES membership and the industry. Eric has a great passion for the work we are doing and is an excellent fit for VES."

Founded in 1997, The Visual Effects Society is comprised of distinguished visual effects artists and technologists who are professionally committed to the specialized industry of visual effects. The society provides its members with a platform for communication, education and recognition of the current and future state of the visual effects industry. Society headquarters are located in Los Angeles, Calif., with approximately 1000 global members. For more information, please visit