Sparx Flies to L.A.

Award-winning French animation and digital effects producer, Sparx, today announced that it is expanding in the U.S. market with the opening an office in Los Angeles. The new location will be managed by Laddie Ervin, Sparx’ new VP of business development for North America. Ervin is also the co-founder of the Los Angeles-based entertainment production company, Sparkshore Prods. LLC.

Founded in 1995 and based in Paris, France, Sparx is one of Europe’s top 3D animation studios. The company employs 100 digital artists in Paris and 120 artists and programmers at its fully owned studio in Ho Chi Min City, Vietnam. Some of its more notable credits include the Emmy Award-winning children’s TV series Rolie Polie Olie, an award-winning CG movie trailer for Doug Chaing’s Robota and the award-winning children’s series, Zoe Kezako.

Prior to joining Sparx and assuming responsibility for its L.A. operations, Ervin worked as a senior producer at video game giant Atari Inc. Before that, he served as the director of program development at the G4 television network, which recently fused with TechTV to form G4TechTV.

Sparx CEO Jean-Philippe Agati comments, "The time is right to expand our operations to the U.S. and to offer our creative talent and expertise to Hollywood. With the company’s studios in Paris and Vietnam, Sparx can offer high-end animation and visual effects services at very attractive prices."

Before his recent move to Sparx, Agati was the general manager of one of Europe’s largest interactive entertainment companies, Infogrames SA, which has taken on the Atari name. He most recently served as the head of production at Atari’s office in Santa Monica, where he managed such hit franchises as The Matrix, Unreal, Dungeons & Dragons, The Terminator and Godzilla.