Rhinoceros Gets New Name, New Artists

New York-based Rhinoceros Visual Effects and Design has gone in for a bit of rhinoplasty, so to speak. To kick off an overall rebranding process, the visual effects studio changed its name to rhinofx.

The company has also brought on three new artists. Ronen Sharabani, Joseph Burrascano and Joshua Frankel all worked as freelance artists for the company before being hired. Projects that they have been working on at rhinofx include spots for Dentyne Ice, L’Oreal, Baskin-Robbins, Scotch-Brite, Cadillac and Krylon.

Sharabani is a native of Israel. After serving in the Israeli army, he attended Duvnov in Tel Aviv studying painting and sculpture while he worked in television postproduction at Israel’s leading design studio, Gravity. In 1999, he came to New York City where he earned a degree in painting and sculpture at the New York Studio School in 2002. There, he collaborated with world renowned artist Michael Rovner, creating video installations for museum exhibitions. While studying in New York, Ronen returned to postproduction as a freelance inferno artist for rhinofx.

Frankel graduated with Bachelor of Arts Degree in art from Williams College in Williamstown, MA in 2002. Before joining rhinofx, he interned at various New York studios and worked on such projects like logo animation for Canadian Broadcasting Company and spots for Citibank, AT&T, MTV, Time Warner and the SciFi Network.

Burrascano earned his BFA at the School of Visual Arts in 2002 where he won the school’s 3D Production Design Award. While in school, he founded his own company, Underdog Studios, where he freelanced for studios, agencies and new media companies including rhinofx, DDB Needham, Hornet, Inc., and others. Prior to joining rhinofx, he worked at Curious Pictures in New York and logged more than three years in commercial and broadcast design computer animation. He also held a staff position as Rich Media animator at IC2 in New York.