Processor Giant on Global Search for a Few Good Animators

To highlight the debut of its newest processor technology in late September, chipmaker AMD is on a fast worldwide search for the best non-commercial animated and CGI work it can find.

Eligible participants for the AMD Athlon 64 Processor Animation and Digital Film Contest can submit their work in one of two categories, “Digital Cinematography” and “Computer Character Animation.” The two grand prize winners will receive a desktop system based on the upcoming AMD Athlon 64 processor and $6,400 cash. The AMD Athlon 64 processor is designed to provide a true-to-life digital entertainment experience and enable the film and animation communities to create new worlds with ease.

“The processor will give digital content creators and film artists incredible power to add remarkable detail and generate extremely lifelike characters and allow viewers to immerse themselves in stunning visual worlds,” promises Rich Heye, VP and GM of AMD’s microprocessor business unit.

Eligible participants are invited to submit original 30- to 45-second, animations or digital short films for consideration. Three semifinalists will be selected in each category by AMD and a panel of experts. These six submissions will be re-rendered on an AMD Athlon 64 processor-based system at the conclusion of the contest. AMD plans to showcase the six semifinalists at AMD Athlon 64 launch events around the world on Sept. 23, 2003. Contest information and official rules can be found at www.amd.com/animationcontest.

The AMD Athlon 64 processor is, for the moment, the industry’s first and only Windows-compatible 64-bit PC processor.