Pixar is lopping 40 percent off the price of an individual license for its RenderMan Pro Server software.
The software, which has set an industry standard for rendering realistic images in animation and visual effects, also will have additional discounts available for purchasers of multiple licenses.
Full details on this major price restructuring follow in the PR:
New Pricing for Pixar’s RenderMan
Pixar Announces Major Price Restructure for RenderMan Pro Server
EMERYVILLE, CA (November 15th, 2010) Pixar Animation Studios today announced a new price for its Academy Award®-winning RenderMan Pro Server software. Over the last two decades, Pixar’s RenderMan has led the revolution in rendering visual effects and animation, and is today the standard for creating the outstanding levels of photorealism that audiences now demand. With RenderMan Pro Server’s new price, studios and artists everywhere can access the highest levels of rendered visual quality at new levels of affordability.
Effective immediately, the price of an individual license of RenderMan Pro Server is $2,000 per license, a reduction of 40% with additional price discounts available when purchasing multiple licenses. In addition, annual maintenance for each RenderMan Pro Server license is now $600 per license, a reduction of 15%.
“RenderMan Pro Server’s new price adapts to the ever increasing scale of rendering requirements and is the largest adjustment in many years” said Chris Ford, RenderMan Business Director at Pixar Animation Studios, “RenderMan’s quality is now even more accessible to anyone aspiring to create the highest levels of cinematic imagery, and we look forward to seeing what our customers will produce next.”
RenderMan Pro Server is now available from Pixar at the new price of $2,000 per license, with additional discounts available for volume purchases. Maintenance for each RenderMan Pro Server license is $600 per license. Pixar’s annual maintenance program benefits customers with access to ongoing support and free upgrades. RenderMan Studio 3.0 and RenderMan for Maya 4.0 are available at their existing pricing. For more information please visit www.pixar.com or contact email@example.com.
Pixar Animation Studios, a wholly owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation. Creator of some of the most successful and beloved animated films of all time, including Toy Story, Finding Nemo, The Incredibles, Cars, Ratatouille, WALL•E, Up and most recently, Toy Story 3. The Northern California studio has won 24 Academy Awards® and its eleven films have grossed more than $6.5 billion at the worldwide box office to date. The next film release from Disney•Pixar is Cars 2 (June 24, 2011).