IRIDAS Takes New Product Line-up to NAB

Munich, Germany-based uncompressed playback and metadata-based color correction tech manufacturer IRIDAS is taking an impressive line of new products to the NAB confab in Vegas (April 18-21). The new IRIDAS items include FrameCycler Digital Daily System (DDS) 3.5, FrameCycler Professional 3.5, SpeedGrade DI, and SpeedGrade On Set.

The SpeedGrade products represent both ends of the world’s first unbroken color pipeline from filming through postproduction and finishing. FrameCycler is billed as the first 2K playback technology to run on the Windows, Mac, and Linux platforms.

While all IRIDAS products operate as stand-alone applications, they are designed to work within a pipeline, alongside other applications.

FrameCycler Professional 3.5 will be demonstrated with Shake integration on Mac OS X systems at the Apple booth. Both new FrameCycler 3.5 products are able to playback calibrated, color corrected sequences from SpeedGrade on any nVidia FX graphics card-equipped workstation.

“IRIDAS products leverage the latest capabilities in nVidia Quadro graphics hardware, putting pixel shader technology to excellent use in film and video postproduction work,” said Jeff Brown, general manager of professional products at nVidia. “SpeedGrade and the new FrameCycler products open up a whole new world of possibilities in color correction on full-rez digital intermediates.”

IRIDAS products will be at several exhibits at NAB 2005: Apple will present FrameCycler Professional 3.5 at their booth and FrameCycler DDS 3.5 in their demo suites; IRIDAS will present a fully equipped demo pod at the nVidia booth along with a demo suite at the Las Vegas Hilton. IRIDAS partners, including DVC, Ciprico, Arri, Kinetta, and others, will also feature IRIDAS technology at the show.

The NAB 2005 exhibition runs from April 18 – 21, 2005 at the Las Vegas Convention Center. You can visit IRIDAS at Booth SL5501 (nVidia exhibit) or call (818) 951-8927 to make an appointment at the IRIDAS suite. Visit for more information.