Dubai TV is the first global commission for Interactive Mixed Reality™ (IMR) series Lost in Time. Created and co-produced globally by FremantleMedia and The Future Group, the localized version of the show will air across Dubai TV’s reach in the Middle East and North Africa.
Anahita Kheder, SVP, Middle East, Africa & South Eastern Europe for FremantleMedia International, said: “FremantleMedia is always on the lookout for new ways to tell a story, and Lost in Time is a completely new type of TV entertainment. Hugely ambitious and disruptive, Lost in Time‘s immersive technology has global appeal. We are very excited to be working with Dubai TV to bring this loud and buzzy format to the Middle East.”
Lost in Time is the first interactive TV show combining real-time special effects with second-screen gaming. Using IMR, the format follows three contestants as they are “transported” to different historical eras and locations — such as the Wild West, Ice Age, Medieval Age and Jurassic Period — where they compete in a series of timed challenges before going head-to-head in a futuristic endgame for a shot at the main prize and to be crowned Champion.
Using a smartphone or tablet app, viewers can immerse themselves in the show by playing along in real time or off air, and can win prizes at home by competing against show contestants and other viewers across the country.
Bård Anders Kasin CEO and Co-founder of The Future Group said: “The agreement with Dubai TV is the major international breakthrough for The Future Group, and will be a door opener to new markets worldwide. This is a wonderful acknowledgment of our content development and technology. Lost in Time will now reach a large market and rapidly growing penetration of smartphones. The latter is important for the company’s revenue stream through the use of our social entertainment platform.”
The first version of Lost in Time debuted earlier this year on TVNorge in Norway, performing well amongst its target demographic and outperforming the slot by 64%. The series was also recently nominated for a Rose d’Or Award in the Virtual Reality category.