Award-winning visual effects studio Framestore announced a strategic partnership with Magic Leap – technology innovators building the next spatial computing platform, powering mixed reality experiences that seamlessly blend the digital and physical world. The companies have worked together for several years creating original content and unique experiences, to be released later this year on Magic Leap One, Creator Edition.
The partnership will enable more brands and customers to utilize Magic Leap’s core tech, which turns a user’s physical environment into a boundless display, desktop, canvas, game room or workspace.
“We are storytellers at Framestore, first and foremost; innovation courses in our veins,” said William Sargent, Framestore CEO. “The promise of mixed reality excites us enormously, and we are delighted that this collaboration with Magic Leap provides us with the chance to show the world the extraordinary potential of this new medium, as we experiment with new ways to share incredible narratives.”
“Framestore has an impressive track record in pioneering the early adoption of emerging technologies. As a Magic Leap early access partner they are ideally positioned to support companies ready to explore and innovate with the potential of spatial computing,” said Rachna Bhasin, Magic Leap CBO. “Our partners are at the forefront of next generation content and experiences, and we’re excited to be working with Framestore on several projects.”
Framestore’s credits include Oscar-winning films Blade Runner 2049, Gravity and The Golden Compass. Its artists are also responsible for memorable characters from Paddington Bear to the GEICO Gecko. In recent years, the company has expanded into virtual reality, creating entertaining immersive experiences including HBO’s Game of Thrones: Ascend the Wall, and the world’s first group VR project, Lockheed Martin’s Field Trip to Mars.