DreamWorks Animation and Intel Corp. have formed a strategic alliance to advance the art of stereoscopic filmmaking. Starting with next year’s Monsters Vs. Aliens (March 27), the partnership will leverage Intel’s visual computing products and tools with DreamWorks’ content creation expertise to give moviegoers an eye-popping experience. DreamWorks Animation has made a commitment to design each and every subsequent animated production for 3-D exhibition.
To meet the increased demands of creating 3-D animated feature films, Intel will provide DreamWorks Animation with the latest high-performance processing technologies, including future chips with multiple processing cores. Intel software engineers will help to optimize DreamWorks’ applications for these advanced processors. By converting its computing infrastructure to an Intel-based system, DreamWorks Animation will enable its artists to work with new, state-of-the-art 3-D authoring tools to render higher quality images more quickly and to modify them with greater ease.
‘This alliance unites the best in computer-generated moviemaking and computing performance to deliver a new level of in-theater entertainment,’ says Intel president and CEO Paul Otellini. ‘The high level of inventiveness at DreamWorks Animation has positioned it as a leader in entertainment technology, and incorporating the Intel platform allows them to deliver incredibly rich digital 3-D content to the big screen ‘ raising the bar for the industry as a whole.’
‘Our objective is to significantly heighten the movie going experience using DreamWorks Animation’s ground-breaking 3-D filmmaking tools,’ adds DreamWorks Animation CEO Jeffrey Katzenberg. ‘Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel’s industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D.’
In addition to working with DreamWorks Animation to enhance the in-theater entertainment experience for consumers, Intel will work to develop and promote next-generation 3-D viewing experiences and technology on a range of other platforms, including home theater, personal computers, video games, online environments and mobile devices.