De Carlo and Wolfinsohn Open Fortune Cookie

A group of creative professionals including animators, directors, artists and editors have formed a new collective called Fortune Cookie that is now open in New York City.

The key creatives are Pierluca De Carlo, a veteratn director and photographer; and Ben Wolfinsohn, an independent filmmaker.

The group launches with a spec reel that can be seen online at

The group is a division of the New York-based production company Identity, and they will collaborate with agencies and brands drawn to Fortune Cookie’s approach to storytelling.

“Fortune Cookie is our alter ego that lives completely detached from our day-to-day persona,” said De Carlo. “Because Ben and I have both established ourselves in our respective fields ‘ me with my lifestyle commercial work and Ben with his numerous film and TV projects ‘ Fortune Cookie is our playground that allows us to take different risks.”