Chicago’s Lift Motion Merges with Vitamin

Chicago animation and motion graphics producer Lift Motion has merged with the digital production studio Vitamin.

The combined company will operate under the Vitamin name and will be headed up by Vitamin creative director Danny DelPurgatorio. The company will offer concept-through-delivery services for commercials, broadcast promos and graphics, online content and music videos.

Both companies are affiliates of the post production company Filmworkers.

According to DelPurgatorio, synergies between the two companies’ talent and resources made a compelling case for a merger. ‘It gives us a tighter structure and a more streamlined workflow, and allows clients to get everything they need in one place. But we’re still the same company; our aesthetic hasn’t changed,’ he says. ‘This just opens the doors to bigger and better things.’

As part of the merger, Filmworkers producer Larissa Shames has joined Vitamin. The company also has added Ilene Silberman as its East Coast representation.

Vitamin has recently worked on commercials for Jeep, McDonald’s, Steelcase and Budweiser, as well as music videos for Alex Metric and Maroon 5. Lift’s recent credits include work for ABC, CBS, FOX, SPEED, Leo Burnett, DDB and Energy BBDO.