AvatarLabs Dives Into Motion Graphics Biz

Motion graphics and editorial design studio AvatarLabs has opened for business in Encino, Calif. Under creative director, producer, and designer Rex Cook, the company’s initial efforts are servicing the CBS-TV series Still Standing, the Discovery Channel special James Cameron’s Expedition: Bismarck, and a TV trailer promoting the indie feature film, Real Women Have Curves.

For Still Standing, AvatarLabs not only created and produced the main title design/opening sequence, it provided creative direction on a live-action shoot featuring the show’s stars, Mark Addy and Jami Gertz. The team later integrated original stop-motion animation based on original design concept and storyboards it created for the show’s producer, Randy Cordray of Twentieth Century Fox Television.

Cook, formerly a creative director with Ant Farm, Intralink and Colony Design, serves as creative director on the upcoming TV special, James Cameron’s Expedition: Bismarck, set to air Dec. 8. He, along with designer Nicolai Strehl and the rest of the team, is charged with designing the motion graphics in eight different languages.