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Zinkia Buys Majority Stake in Cake Entertainment
Spain-based Zinkia Entertainment has acquired a majority stake in the award-winning children’s entertainment company Cake Entertainment.
Both companies will maintain their own management, teams and identities under the deal, which will allow the companies to amalgamate their knowledge, expertise and creativity. Zinkia has has been successful in implementing brand management and digital strategies to enhance brand visibility, while Cake has shown talent for identifying and nurturing quality programming.
‘This strategic alliance with Cake is an important development in our plans to build, develop and manage a top-tier slate of kids and family entertainment properties for the global market,” says Zinkia president Jose Maria Castillejo, who brokered the deal. “We look forward to working with Cake, their talented management team and quality catalogue of programmes.’
“We have known the people leading Zinkia for many years and have been great fans of all they have been doing with Pocoyo and their company,” says Tom van Waveren, CEO and creative director of Cake. “We have had time to conclude that our respective skills are very complimentary and we feel that we will be able to significantly contribute to each others success stories. The deal fulfils a key aspect of Cake’s long-term strategy and we’re delighted it has come to fruition as planned.”
London-based Cake works closely with a portfolio of production companies from around the world helping them to develop, create, commercially position and manage IP propositions for the international market. Properties handled by Cake include: Oscar’s Oasis, Poppy Cat, Tom & the Slice of Bread with Strawberry Jam & Honey, Angelo Rules and The Sparticle Mystery.
Zinkia has turned its multi-award winning property Pocoyo in to a global hit. Licensed to over 150 territories worldwide, Pocoyo has more than 400 million hits on YouTube, 35 million visitors to the official Pocoyo website (www.pocoyo.com) and a host of best-selling, multilingual apps.