Nickelodeon Networks Asia and Eastern Broadcasting Co.’s Eastern Television (ETTV) are introducing YoYo Nick, a three-hour, localized programming block for kids in Taiwan. Featuring Mandarin-language versions of the Nick hits Dora the Explorer, ChalkZone and SpongeBob SquarePants, the primetime block will debut on September 18, reaching more than 4.6 million households on ETTV’s dedicated children’s channel, YoYo TV.
YoYo, which began carrying Nickelodoen’s Jimmy Neutron in 2005, will work closely with Nickelodeon’s creative team on the overall look and content of the programming block, which will also feature original short-form and interstitial programming from Nickelodeon.
The YoYo Nick block will air one episode of each show daily with locally-produced branding. The lineup will begin with Dora the Explorer at 3 p.m., followed by ChalkZone at 3:30 p.m. and SpongeBob Squarepants at 4 p.m. Repeats will air in the morning starting at 9 p.m.