Rainbow has announced plans for a sixth season of it’s internationally successful Winx Club series, as well as new licensing initiatives for the girl-targeted brand. The new 26-episode season for girls 4-12 will hit screens around the world in 2014. A co-production with Nickelodeon, the 2D/3D series will continue the adventures of the Winx Club—ordinary girls who are also fairies with amazing powers—as Bloom, Stella, Flora, Musa, Tecna and Aisha tackle new worlds, fairy transformations, characters and killer outfits.
Rainbow has further seasons in the planning stage, as well as another feature set to debut in 2014, and hopes to expand its powerful European and American fanbase to a worldwide audience within the next two years.
On the licensing side, key initiatives meant to drive growth for this year and beyond include a country-by-country marketing plan focused on retail activities and events, supported by a growing network of national agents. The brand’s digital strategy includes the Winx Club Android and iOS apps and the launch of its first multiplayer game. Rainbow will also seek to strengthen the property’s fashion brand status. In 2014, the company will celebrate the show’s 10th anniversary with new dedicated style guides, limited edition products and retail consumer events.
Winx Club is already a top three girls’ licensed property globally and the number one fashion brand for kids. The brand’s licensing program currently encompasses toys, food, publishing, apparel and digital content. These are supported by an international Facebook fan page and a website offered in 10 languages, as well as the hit TV show.