Warner Bros. Ventures into Chinese Market

According to The Hollywood Reporter, Warner Bros. Pictures has pacted with the China Film Group and the Hengdian Group to establish Warner China Film HG Corp. The new venture will reportedly develop, invest in, produce, market and distribute Chinese-language animation, feature films and telepics for the Chinese market. Among the projects under consideration is an animated co-production.

Based in Beijing, Warner China Film will be the first joint filmed entertainment venture between the People’s Republic of China and a U.S. company, and will join other WB local-language initiatives in place in the U.K., Germany, France, Italy, Japan, Brazil and Spain.

Yang Buting, chairman of the China Film Group will chair the board of Warner China Film while Warner Bros. exec VP international Richard Fox serves as vice chairman. China Film Group general manager Han Sanping will serve as the new entity’s initial general manager.

China Film Group is China’s leading state-run filmed entertainment conglomerate and the Hengdian Group is China’s largest privately owned film and television enterprise.

The first feature to be produced under the new banner is expected to be announced by year’s end.