Viacom Mints CBS Paramount Int’l Television

Media conglom Viacom Inc. has formed CBS Paramount International Television, a new global television sales and distribution entity that will merge the resources of CBS Broadcast International and Paramount International Television. The announcement was made Tuesday by Leslie Moonves, co-president and co-COO of Viacom.

“We are combining two outstanding operations to form one great entity that will make Viacom’s international television sales business even stronger,” says Moonves. “This restructuring will help maximize our programming resources, efficiently streamline our overseas distribution and establish a programming pipeline that can have a huge impact in the global marketplace.”

The newly formed international operation will count among its assets CBS News and Entertainment programming, King World syndicated properties, Spelling Television series, Paramount network and syndicated programming and feature films from Paramount Pictures, which has distributed the animated pics Cool World (1992), Beavis and Butt-head Do America (1996), the three Rugrats films, South Park: Bigger, Longer and Uncut (1999) and Charlotte’s Web 2: Wilbur’s Great Adventure (2003). Later this year, Paramount will release the Nickelodeon Movies productions Alien Pet Boy and The SpongeBob SquarePants Movie, followed by and Mighty Mouse in 2005.

CBS Broadcast International Television will also encompass the combined library of CBS and Paramount, which features more than 60,000 hours of programming including the animated Paramount-distributed series As Told By Ginger, Aaahh!!! Real Monsters, Rugrats and The Wild Thornberrys.

Armando Nunez Jr., formerly president of, CBS Broadcast Int’l has been named president of CBS Paramount International Television. He will report to both Roger King, CEO of CBS Ent. and King World Prods., and Joel Berman, president of Paramount Worldwide Television Distribution.

In connection with the restructuring, Gary Marenzi, who has served as president of Paramount International Television since 1997, will leave the company. During his tenure with Paramount, Marenzi successfully spearheaded the integration of Spelling Television and Rysher Ent. properties into the Paramount library. Most recently, he brought Sky Television into a co-production deal with Viacom Prods. for USA Network’s summer sci-fi hit, The 4400.