‘Ultimate Spider-Man’ Swings to #1

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There’s a new star in the Disney XD lineup as Marvel’s Ultimate Spider-Man animated series has rocketed to record ratings on Disney XD UK. The show is the top-rated animated title on the channel, reaching 1.2 million individuals 4+, including 683,000 kids 4-15 and 265,000 boys 8-12 in its first six weeks on air.

The premiere episode was the best performing show in its timeslot with boys 8-12 on any kids TV channel in the UK. The series has also boosted year-on-year Disney XD ratings for its timeslot by 77%.

“The success of Ultimate Spider-Man demonstrates the demand for Marvel content from a new generation” comments Boel Ferguson, General Manager, Disney Channels UK & Ireland. “Following the incredible success of Marvel’s Avengers Assemble in theatres across the UK we wanted to give our viewers a go-to TV destination for more excitement and energy of the latest Marvel series like Ultimate Spider-Man. Beginning 17 August, Marvel Universe will become the TV home for everyone’s favorite Super Heroes.”

Ultimate Spider-Man, which follows a teenaged Peter Parker, is written and run by a star-studded creative team including Marvel’s CCO Joe Quesada; Marvel EVP-Head of Television, Jeph Loeb; supervising producers Joe Kelly, Joe Casey, Steven T. Seagle & Duncan Rouleau (Man of Action); creative consultant/writer Paul Dini; and consulting producer/writer Brian Michael Bendis. The voice cast stars Drake Bell as Spidey and Chi McBride as Nick Fury.

Ultimate Spider-Man

Ultimate Spider-Man

Additionally, the success of the show is being reflected in retail trends, with Argos reporting last week that 6 out of their top 10 toy lines were Spider-Man products, and that the web-shooting Spider-Man action figure tops holiday gift recommendation lists at UK retailers Argos and Tesco.