Turner Rebrands Boomerang


Turner Broadcasting has announced it will be re-launching its kids brand Boomerang as a worldwide, all-animation, youth-targeted network, featuring a line-up up classic and contemporary cartoons. The announcement was made jointly by Turner Broadcasting System International president Gerhard Zeiler and Christina Miller, president and general manager for Cartoon Network, Adult Swim and Boomerang (U.S.).

Drawing from the world’s largest animated programming library — including titles from Warner Bros., Hanna-Barbera, Cartoon Network and MGM — Boomerang’s schedule will be anchored by familiar favorites Tom and Jerry, Looney Tunes, The Powerpuff Girls and Scooby-Doo. Along with a slate of newly-acquire contemporary series from around the world, Boomerang will also for the first time offer exclusive, original content across its 13 international feeds.

Per the company’s previous announcement, Boomerang will also be offered for ad sales and promotional opportunities in the United States. The official roll-out began in Latin America last month and will continue on to Australia November third, and across all additional territories in 2015.