Turner Broadcasting is keeping busy in the ever expanding Asian market. The company announced that its second flagship kids’ brand Boomerang will arrive in Korea on November 14, becoming available to 15 million households on major cable and IPTV platforms. Boomerang is already widely available in Southeast Asia and Australia, and this expansion into North Asia marks a significant milestone for the brand.
Available in Korean, Boomerang will cater to kids 4-9 with exclusive content including new episodes of Warner Bros. favorites like The Tom and Jerry Show, Looney Tunes and Scooby-Doo. Audiences can look forward to upcoming shows Wabbit and Bunnicula as well, plus substantial amounts of Korean content, and Turner intends to seek out animation co-production opportunities like the recently announced Beat Monsters with Synergy Media and Studio Goindol.
International offerings for Boomerang Asia Pacific include The Garfield Show, Pink Panther and Pals, Strawberry Shortcake, Mr. Bean: The Animated Series, Inspector Gadget, Turbo: FAST, Dragons: Defenders of Berk and Riders of Berk. Broadcast content will be complemented by a Korean-language microsite, and plans are in place to localize the Boomerang Watch and Play app.
Turner also announces that its action and anime channel Toonami has snapped up the latest installment of Toei Animation’s smash hit Dragon Ball franchise, Dragon Ball Super, which it will premiere in South and Southeast Asia in mid-2016. Dragon Ball Super (52 x 30) marks the first all-new Dragon Ball series to be produced in almost two decades.
According to the Toonami announcement: “Reuniting the franchise’s iconic characters, Dragon Ball Super follows the aftermath of Goku’s fierce battle with Majin Buu, as he attempts to maintain earth’s fragile peace. Overseen by Dragon Ball’s original creator, Akira Toriyama and produced with Fuji Television, Dragon Ball Super will draw on its historic past to create a bold, new universe welcoming to fans and endearing to new viewers”.