Little Airplane Productions’ preschool series Tobi! will premiere March 7 on Nickelodeon Australia and Treehouse TV/Canada.
March 7 is UNICEF’s annual International Children’s Day of Broadcasting, on which the United Nations group asks broadcasters to air programs for, about or by children.
The series is about a little boy who wants to make his world a better place and helps preschool viewers understand such issues as human rights, endangered species and homelessness. Each episode has been researched and tested for comprehension under the supervision of Laura G. Brown, the company’s supervising director of research of curriculum.
‘Tobi!’ is designed to help prepare a new generation for the social, ethical and environmental challenges that we all face,’ said Josh Selig, president and founder of Little Airplane Productions. ‘We decided to launch our new series on UNICEF’s International Day of Broadcasting because we believe that our goals with this project are in alignment with UNICEF’s mission to ‘advocate for the protection of children’s rights, to help meet their basic needs and to expand their opportunities to reach their full potential.'”
Little Airplane is the award-winning creator of some of preschool television’s most popular shows, including The Wonder Pets! and 3rd & Bird!
‘Tobi!’ was created by Selig, Jim Chong and Jennifer Oxley. The show will be animated in traditional drawn animation. Little Airplane’s Supervising Producer Tone Thyne heads up the production. The show was entirely produced at Little Airplane’s New York studio.