Cartoon Network’s “New Thursday Nights” block posted double-digit ratings gains over the same period last year, fueled by the premiere of the original series The Marvelous Misadventures of Flapjack.
Overall kids delivery for ages 2-11 grew 20 percent to 868,000, with ratings up 22 percent to 2.2. The kids 6-11 delivery rose 12 percent to 622,000 and ratings rose 13 percent to 2.6. Flapjack posted the highest growth, with a 47 percent gain in kids 6-11 delivery and a 42 percent gain among kids 2-11.
Ratings also were up for the Saturday morning “Dynamite Action Squad” block, with kids 6-11 delivery up 9 percent and ratings up 10 percent. Kids 2-11 deliver rose 16 percent and ratings were up 18 percent to score a 2.0. Leading the block was Ben 10: Alien Force, which improved kids 6-11 delivery 42 percent and ratings to 3.2, up 45 percent.
Adult Swim continued to claim the total day ratings for young adults and young men, ranking No. 1 atop all ad-supported cable networks in total day deliver of adults and men in the 18-34 and 18-24 age brackets.